{"id":66853,"date":"2017-05-03T13:03:00","date_gmt":"2017-05-03T12:03:00","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/linfluence-2-0\/"},"modified":"2017-05-03T13:03:00","modified_gmt":"2017-05-03T12:03:00","slug":"linfluence-2-0","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/linfluence-2-0\/","title":{"rendered":"L\u2019influence 2.0"},"content":{"rendered":"<p>L&#8217;influence moderne Ou comment redynamiser la relation marque-influenceurs La relation marque influenceur prend de l\u2019ampleur, lentement, mais surement. Ce deal gagnant\/gagnant est profitable \u00e0 tout le monde : la marque, l\u2019influenceur, et sa communaut\u00e9. Toutefois, tout ce petit monde s\u2019enferme dans une d\u00e9marche d\u00e9j\u00e0 obsol\u00e8te. La vision du \u00ab partenariat \u00bb est souvent court termiste. [&#8230;]<\/p>\n<p>Cet article <a rel=\"nofollow\" href=\"https:\/\/stephanebriot.xyz\/blog-entreprise\/linfluence-2-0\/\">L&#8217;influence 2.0<\/a> est apparu en premier sur <a rel=\"nofollow\" href=\"https:\/\/stephanebriot.xyz\">St\u00e9phane Briot<\/a>.<\/p>\n<p>Source: <a href=\"https:\/\/stephanebriot.xyz\/blog-entreprise\/linfluence-2-0\/\" rel=\"dofollow\">L\u2019influence 2.0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;influence moderne Ou comment redynamiser la relation marque-influenceurs La relation marque influenceur prend de l\u2019ampleur, lentement, mais surement. Ce deal gagnant\/gagnant est profitable \u00e0 tout le monde : la marque, l\u2019influenceur, et sa communaut\u00e9. Toutefois, tout ce petit monde s\u2019enferme dans une d\u00e9marche d\u00e9j\u00e0 obsol\u00e8te. La vision du \u00ab partenariat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/66853"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=66853"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/66853\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=66853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=66853"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=66853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}