Qu\u2019est ce que l\u2019analyse par cohorte et comment mesurer la r\u00e9tention utilisateur<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"La cohorte, en voil\u00e0 un mot tendance ! La compr\u00e9hension de la mesure par cohorte d’une statistique sera un passage oblig\u00e9 pour la pratique du Growth Marketing. Non, une cohorte ne sert pas qu’\u00e0 obtenir le niveau de r\u00e9tention de vos utilisateurs m\u00eame si elle peut-\u00eatre utilis\u00e9 dans ce cas […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/66118"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=66118"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/66118\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=66118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=66118"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=66118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}