{"id":58556,"date":"2016-07-19T14:00:34","date_gmt":"2016-07-19T13:00:34","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/roxwhale\/"},"modified":"2016-07-19T14:00:34","modified_gmt":"2016-07-19T13:00:34","slug":"roxwhale","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/roxwhale\/","title":{"rendered":"ROXWHALE"},"content":{"rendered":"<p><img loading=\"lazy\" width=\"300\" height=\"197\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAP\/\/\/wAAACwAAAAAAQABAEACAkQBADs=\" data-lazy-src=\"http:\/\/www.jaimelesstartups.fr\/wp-content\/uploads\/2016\/07\/Logo-1-300x197.png\" class=\"attachment-medium size-medium\" alt=\"logo ROXWHALE\" \/><noscript><img loading=\"lazy\" width=\"300\" height=\"197\" src=\"http:\/\/www.jaimelesstartups.fr\/wp-content\/uploads\/2016\/07\/Logo-1-300x197.png\" class=\"attachment-medium size-medium\" alt=\"logo ROXWHALE\" \/><\/noscript>Si vous avez une boutique, un store ou une surface de vente, vous devriez jetez un oeil \u00e0 la technologie de ROXWHALE ! Rien que pour l&#8217;essayer on serait capable de monter un pop-up store J&#8217;aime les Startups \ud83d\ude42 Que proposez vous ? Roxmap : Une solution d&#8217;analyse in-store pour les enseignes de distribution afin qu&#8217;elles puissent optimiser leurs surfaces de vente. Le moteur d&#8217;optimisation de Roxmap interpr\u00e8te automatiquement les indicateurs et propose des actions merchandising. Roxmap d\u00e9tecte le profil des consommateurs en temps r\u00e9el et permet de r\u00e9aliser des campagnes g\u00e9omarketing qualifi\u00e9es Comment avez vous eu l&#8217;id\u00e9e ? L&#8217;id\u00e9e vient des travaux de recherche d&#8217;un membre de notre advisory board et futur associ\u00e9. Lors de son doctorat \u00e0 l&#8217;\u00e9cole HEC Paris, il a r\u00e9alis\u00e9 une th\u00e8se sur l&#8217;analyse du comportement du consommateur en magasin (une \u00e9tude de march\u00e9 r\u00e9alis\u00e9e en 3 ans :-)). Nous avons industrialis\u00e9 ses travaux de [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/www.jaimelesstartups.fr\/roxwhale\/?utm_source=flipboard&amp;utm_medium=flipboard_rss&amp;utm_campaign=j%26%23039%3Baime+les+startups\" rel=\"dofollow\">ROXWHALE<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous avez une boutique, un store ou une surface de vente, vous devriez jetez un oeil \u00e0 la technologie de ROXWHALE ! Rien que pour l&#8217;essayer on serait capable de monter un pop-up store J&#8217;aime les Startups \ud83d\ude42 Que proposez vous ? Roxmap : Une solution d&#8217;analyse in-store pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/58556"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=58556"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/58556\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=58556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=58556"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=58556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}