{"id":55025,"date":"2016-03-27T02:02:20","date_gmt":"2016-03-27T01:02:20","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/lhypocrisie-de-la-commande-sans-compte-en-e-commerce\/"},"modified":"2016-03-27T02:02:20","modified_gmt":"2016-03-27T01:02:20","slug":"lhypocrisie-de-la-commande-sans-compte-en-e-commerce","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/lhypocrisie-de-la-commande-sans-compte-en-e-commerce\/","title":{"rendered":"L&rsquo;hypocrisie de la commande sans compte en e-commerce"},"content":{"rendered":"<p>Voil\u00e0 un sujet qui fait sacr\u00e9ment d\u00e9bat en e-commerce. L&rsquo;obligation d&rsquo;ouvrir un compte pour commander est un frein qui fait perdre des commandes chaque jour nous dit-on. Je ne vais pas dire le contraire. Remplir des champs de formulaires n&rsquo;a jamais enchant\u00e9 personne, et ceci est accentu\u00e9 quand on commande sur un smartphone. Oui, mais&#8230;. [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/blog.axe-net.fr\/hypocrisie-commande-sans-compte-ecommerce\/\" rel=\"dofollow\">L&rsquo;hypocrisie de la commande sans compte en e-commerce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voil\u00e0 un sujet qui fait sacr\u00e9ment d\u00e9bat en e-commerce. L&rsquo;obligation d&rsquo;ouvrir un compte pour commander est un frein qui fait perdre des commandes chaque jour nous dit-on. Je ne vais pas dire le contraire. Remplir des champs de formulaires n&rsquo;a jamais enchant\u00e9 personne, et ceci est accentu\u00e9 quand on commande [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/55025"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=55025"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/55025\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=55025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=55025"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=55025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}