{"id":32009,"date":"2015-04-27T09:57:31","date_gmt":"2015-04-27T08:57:31","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/emailing-les-5-indicateurs-cles-a-surveiller-pour-ameliorer-la-performance-dune-newsletter\/"},"modified":"2015-04-27T09:57:31","modified_gmt":"2015-04-27T08:57:31","slug":"emailing-les-5-indicateurs-cles-a-surveiller-pour-ameliorer-la-performance-dune-newsletter","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/emailing-les-5-indicateurs-cles-a-surveiller-pour-ameliorer-la-performance-dune-newsletter\/","title":{"rendered":"#Emailing : Les 5 indicateurs cl\u00e9s \u00e0 surveiller pour am\u00e9liorer la performance d\u2019une newsletter"},"content":{"rendered":"<p>L\u2019emailing reste aujourd\u2019hui le canal marketing g\u00e9n\u00e9rant le meilleur ROI (Retour sur Investissement). La plupart des marques l\u2019utilisent pour communiquer avec leurs prospects, leurs clients, leurs abonn\u00e9s, mais comment savoir si une newsletter a \u00e9t\u00e9 efficace ? Open Rate Autrement dit le taux d\u2019ouverture. Celui-ci correspond au nombre d\u2019emails ouverts sur le nombre d\u2019emails envoy\u00e9s [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/Maddyness\/~3\/n6PO2RrqQi0\/\" rel=\"dofollow\">#Emailing : Les 5 indicateurs cl\u00e9s \u00e0 surveiller pour am\u00e9liorer la performance d\u2019une newsletter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019emailing reste aujourd\u2019hui le canal marketing g\u00e9n\u00e9rant le meilleur ROI (Retour sur Investissement). La plupart des marques l\u2019utilisent pour communiquer avec leurs prospects, leurs clients, leurs abonn\u00e9s, mais comment savoir si une newsletter a \u00e9t\u00e9 efficace ? Open Rate Autrement dit le taux d\u2019ouverture. Celui-ci correspond au nombre d\u2019emails ouverts [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/32009"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=32009"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/32009\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=32009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=32009"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=32009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}