{"id":31380,"date":"2015-04-17T19:53:09","date_gmt":"2015-04-17T18:53:09","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/marketing-comment-faire-de-la-marque-un-reel-atout-pour-lentreprise-le-branding-en-3-etapes\/"},"modified":"2015-04-17T19:53:09","modified_gmt":"2015-04-17T18:53:09","slug":"marketing-comment-faire-de-la-marque-un-reel-atout-pour-lentreprise-le-branding-en-3-etapes","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/marketing-comment-faire-de-la-marque-un-reel-atout-pour-lentreprise-le-branding-en-3-etapes\/","title":{"rendered":"#Marketing : Comment faire de la marque un r\u00e9el atout pour l\u2019entreprise ? Le branding en 3 \u00e9tapes"},"content":{"rendered":"<p>Le branding est le travail de la marque. La strat\u00e9gie marketing permet de d\u00e9finir un positionnement, auquel il faut ensuite donner vie \u00e0 travers la marque. La marque, ce n\u2019est pas simplement un nom et un logo, c\u2019est tout ce qui constitue l\u2019image et l\u2019histoire d\u2019une entreprise. Et c\u2019est surtout ce qui permet de cr\u00e9er [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/Maddyness\/~3\/WmaoZllg8W8\/\" rel=\"dofollow\">#Marketing : Comment faire de la marque un r\u00e9el atout pour l\u2019entreprise ? Le branding en 3 \u00e9tapes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le branding est le travail de la marque. La strat\u00e9gie marketing permet de d\u00e9finir un positionnement, auquel il faut ensuite donner vie \u00e0 travers la marque. La marque, ce n\u2019est pas simplement un nom et un logo, c\u2019est tout ce qui constitue l\u2019image et l\u2019histoire d\u2019une entreprise. Et c\u2019est surtout [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/31380"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=31380"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/31380\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=31380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=31380"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=31380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}