{"id":30804,"date":"2015-04-10T14:50:07","date_gmt":"2015-04-10T13:50:07","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/entrepreneuriat-5-idees-recues-a-propos-de-la-strategie-marketing-et-la-construction-de-marque\/"},"modified":"2015-04-10T14:50:07","modified_gmt":"2015-04-10T13:50:07","slug":"entrepreneuriat-5-idees-recues-a-propos-de-la-strategie-marketing-et-la-construction-de-marque","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/entrepreneuriat-5-idees-recues-a-propos-de-la-strategie-marketing-et-la-construction-de-marque\/","title":{"rendered":"#Entrepreneuriat : 5 id\u00e9es re\u00e7ues \u00e0 propos de la strat\u00e9gie marketing et la construction de marque"},"content":{"rendered":"<p>Avant de lancer des actions de communication tous azimuts, il est fondamental pour une entreprise d\u2019avoir r\u00e9pondu \u00e0 des questions simples mais cruciales telles que\u00a0: Qui sont mes clients\u00a0? Quel est leur besoin\u00a0? Comment puis-je y r\u00e9pondre\u00a0? Pourquoi un consommateur ach\u00e8terait-il mon produit plut\u00f4t que celui du voisin\u00a0? En d\u2019autres termes, la strat\u00e9gie marketing est [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/Maddyness\/~3\/_Lcy4100AfI\/\" rel=\"dofollow\">#Entrepreneuriat : 5 id\u00e9es re\u00e7ues \u00e0 propos de la strat\u00e9gie marketing et la construction de marque<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avant de lancer des actions de communication tous azimuts, il est fondamental pour une entreprise d\u2019avoir r\u00e9pondu \u00e0 des questions simples mais cruciales telles que\u00a0: Qui sont mes clients\u00a0? Quel est leur besoin\u00a0? Comment puis-je y r\u00e9pondre\u00a0? Pourquoi un consommateur ach\u00e8terait-il mon produit plut\u00f4t que celui du voisin\u00a0? En d\u2019autres [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/30804"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=30804"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/30804\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=30804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=30804"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=30804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}