{"id":30086,"date":"2015-03-31T09:57:25","date_gmt":"2015-03-31T08:57:25","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/webtools-pourquoi-le-crm-est-bien-plus-quun-acronyme-tendance-des-10-dernieres-annees\/"},"modified":"2015-03-31T09:57:25","modified_gmt":"2015-03-31T08:57:25","slug":"webtools-pourquoi-le-crm-est-bien-plus-quun-acronyme-tendance-des-10-dernieres-annees","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/webtools-pourquoi-le-crm-est-bien-plus-quun-acronyme-tendance-des-10-dernieres-annees\/","title":{"rendered":"#WebTools : Pourquoi le CRM est bien plus qu\u2019un acronyme tendance des\u00a010\u00a0derni\u00e8res ann\u00e9es ?"},"content":{"rendered":"<p>Depuis plus d\u2019une dizaine d\u2019ann\u00e9es, le CRM (Customer Relationship Management) hante les couloirs des TPE\/PME et aussi ceux des grands groupes. Reportings, tableaux de bord et suivi des actions, ces documents traversent les diff\u00e9rents \u00e9tages et strates de l\u2019entreprise. Focus sur ce qui fait l\u2019ADN d\u2019une solution CRM\u00a0: un format unique, une source d\u2019information mutualis\u00e9e [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/Maddyness\/~3\/JQ1W5RV53PA\/\" rel=\"dofollow\">#WebTools : Pourquoi le CRM est bien plus qu\u2019un acronyme tendance des\u00a010\u00a0derni\u00e8res ann\u00e9es ?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis plus d\u2019une dizaine d\u2019ann\u00e9es, le CRM (Customer Relationship Management) hante les couloirs des TPE\/PME et aussi ceux des grands groupes. Reportings, tableaux de bord et suivi des actions, ces documents traversent les diff\u00e9rents \u00e9tages et strates de l\u2019entreprise. Focus sur ce qui fait l\u2019ADN d\u2019une solution CRM\u00a0: un format [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/30086"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=30086"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/30086\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=30086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=30086"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=30086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}