{"id":27218,"date":"2015-02-19T20:53:01","date_gmt":"2015-02-19T19:53:01","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/retail-bornes-ou-ibeacon-les-consommateurs-rentrent-dans-lere-phygitale\/"},"modified":"2015-02-19T20:53:01","modified_gmt":"2015-02-19T19:53:01","slug":"retail-bornes-ou-ibeacon-les-consommateurs-rentrent-dans-lere-phygitale","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/retail-bornes-ou-ibeacon-les-consommateurs-rentrent-dans-lere-phygitale\/","title":{"rendered":"#Retail : Bornes ou iBeacon, les consommateurs rentrent dans l\u2019\u00e8re phygitale"},"content":{"rendered":"<p>Le libre service ou self-service est une pratique commer\u00e7ante qui s&#8217;est largement\u00a0r\u00e9pandue dans le secteur de la distribution ces derni\u00e8res ann\u00e9es. La borne physique proposant un libre acc\u00e8s \u00e0 la vente de produits a \u00e9t\u00e9 le premier dispositif vers ce qu&#8217;on pourrait appeler aujourd&#8217;hui la &#171;&#160;digitalisation du point de vente&#160;&#187;. \u00c0\u00a0l&#8217;heure de la mobilit\u00e9,\u00a0la borne [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/Maddyness\/~3\/pyFRciUk8ik\/\" rel=\"dofollow\">#Retail : Bornes ou iBeacon, les consommateurs rentrent dans l\u2019\u00e8re phygitale<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le libre service ou self-service est une pratique commer\u00e7ante qui s&#8217;est largement\u00a0r\u00e9pandue dans le secteur de la distribution ces derni\u00e8res ann\u00e9es. La borne physique proposant un libre acc\u00e8s \u00e0 la vente de produits a \u00e9t\u00e9 le premier dispositif vers ce qu&#8217;on pourrait appeler aujourd&#8217;hui la &#171;&#160;digitalisation du point de vente&#160;&#187;. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/27218"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=27218"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/27218\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=27218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=27218"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=27218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}