{"id":26200,"date":"2015-02-06T09:00:31","date_gmt":"2015-02-06T08:00:31","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/maddytools-8-tests-ab-pour-augmenter-les-conversions-dun-formulaire\/"},"modified":"2015-02-06T09:00:31","modified_gmt":"2015-02-06T08:00:31","slug":"maddytools-8-tests-ab-pour-augmenter-les-conversions-dun-formulaire","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/maddytools-8-tests-ab-pour-augmenter-les-conversions-dun-formulaire\/","title":{"rendered":"#MaddyTools : 8 Tests AB pour augmenter les conversions d\u2019un formulaire"},"content":{"rendered":"<p>Pour un site dont l\u2019objectif est la g\u00e9n\u00e9ration de contacts, couramment appel\u00e9es leads, la page de contact avec son formulaire est essentielle\u00a0: il s\u2019agit du dernier pas \u00e0 franchir dans l\u2019entonnoir de conversion. Toutes les actions de marketing ont amen\u00e9 progressivement le visiteur devant le fameux formulaire, et pourtant\u2026 Beaucoup de sites sabotent litt\u00e9ralement cette [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/Maddyness\/~3\/uUQYNPEKsiQ\/\" rel=\"dofollow\">#MaddyTools : 8 Tests AB pour augmenter les conversions d\u2019un formulaire<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour un site dont l\u2019objectif est la g\u00e9n\u00e9ration de contacts, couramment appel\u00e9es leads, la page de contact avec son formulaire est essentielle\u00a0: il s\u2019agit du dernier pas \u00e0 franchir dans l\u2019entonnoir de conversion. Toutes les actions de marketing ont amen\u00e9 progressivement le visiteur devant le fameux formulaire, et pourtant\u2026 Beaucoup [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/26200"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=26200"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/26200\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=26200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=26200"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=26200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}