{"id":2494,"date":"2014-04-01T21:57:48","date_gmt":"2014-04-01T20:57:48","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/etude-levolution-de-lengagement-facebook-entre-2013-et-2014\/"},"modified":"2014-04-01T21:57:48","modified_gmt":"2014-04-01T20:57:48","slug":"etude-levolution-de-lengagement-facebook-entre-2013-et-2014","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/etude-levolution-de-lengagement-facebook-entre-2013-et-2014\/","title":{"rendered":"\u00c9tude : l\u2019\u00e9volution de l\u2019engagement Facebook entre 2013 et 2014"},"content":{"rendered":"<p><img loading=\"lazy\" width=\"148\" height=\"83\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAP\/\/\/wAAACwAAAAAAQABAEACAkQBADs=\" data-lazy-src=\"http:\/\/ressources.blogdumoderateur.com\/2014\/03\/engagement-facebook-2013-2014-148x83.png\" class=\"attachment-related-thumb wp-post-image\" alt=\"engagement-facebook-2013-2014\" style=\"margin-bottom: 5px;clear:both\" \/><noscript><img loading=\"lazy\" width=\"148\" height=\"83\" src=\"http:\/\/ressources.blogdumoderateur.com\/2014\/03\/engagement-facebook-2013-2014-148x83.png\" class=\"attachment-related-thumb wp-post-image\" alt=\"engagement-facebook-2013-2014\" style=\"margin-bottom: 5px;clear:both\" \/><\/noscript><\/p>\n<p>Depuis quelques mois, la port\u00e9e des publications Facebook est en berne. De nombreuses \u00e9tudes s&#8217;accordent sur l&#8217;existence d&#8217;une &#171;&#160;baisse du reach&#171;&#160;. Mais apr\u00e8s tout, si cette baisse de la visibilit\u00e9 co\u00efncide avec une augmentation de l&#8217;engagement, pourquoi pas ! Cela voudrait dire les utilisateurs voient des publications de meilleure qualit\u00e9,&#8230;<\/p>\n<p>Article publi\u00e9 sur le <a rel=\"publisher\" href=\"https:\/\/plus.google.com\/117422587356674759179\">Blog du Mod\u00e9rateur<\/a> : <a rel=\"nofollow\" href=\"http:\/\/www.blogdumoderateur.com\/engagement-facebook-2013-2014\/\">\u00c9tude : l&rsquo;\u00e9volution de l&rsquo;engagement Facebook entre 2013 et 2014<\/a><br \/>\nSuivez \u00e9galement l&rsquo;actualit\u00e9 du blog sur <a href=\"https:\/\/twitter.com\/#!\/blogmoderateur\">Twitter<\/a> et <a href=\"http:\/\/www.facebook.com\/blogdumoderateur\">Facebook<\/a><\/p>\n<p><img loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAP\/\/\/wAAACwAAAAAAQABAEACAkQBADs=\" data-lazy-src=\"http:\/\/feeds.feedburner.com\/~r\/captainjob\/~4\/xjSTHIybawM\" height=\"1\" width=\"1\" \/><noscript><img loading=\"lazy\" src=\"http:\/\/feeds.feedburner.com\/~r\/captainjob\/~4\/xjSTHIybawM\" height=\"1\" width=\"1\" \/><\/noscript><\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/captainjob\/~3\/xjSTHIybawM\/\" rel=\"dofollow\">\u00c9tude : l\u2019\u00e9volution de l\u2019engagement Facebook entre 2013 et 2014<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis quelques mois, la port\u00e9e des publications Facebook est en berne. De nombreuses \u00e9tudes s&#8217;accordent sur l&#8217;existence d&#8217;une &#171;&#160;baisse du reach&#171;&#160;. Mais apr\u00e8s tout, si cette baisse de la visibilit\u00e9 co\u00efncide avec une augmentation de l&#8217;engagement, pourquoi pas ! Cela voudrait dire les utilisateurs voient des publications de meilleure qualit\u00e9,&#8230; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/2494"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=2494"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/2494\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=2494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=2494"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=2494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}