{"id":22037,"date":"2014-12-16T13:51:14","date_gmt":"2014-12-16T12:51:14","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/mobile-decouvrez-les-8-startups-francaises-qui-veulent-fideliser-les-clients-de-demain\/"},"modified":"2014-12-16T13:51:14","modified_gmt":"2014-12-16T12:51:14","slug":"mobile-decouvrez-les-8-startups-francaises-qui-veulent-fideliser-les-clients-de-demain","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/mobile-decouvrez-les-8-startups-francaises-qui-veulent-fideliser-les-clients-de-demain\/","title":{"rendered":"#Mobile : D\u00e9couvrez les 8 startups fran\u00e7aises qui veulent fid\u00e9liser les clients de demain"},"content":{"rendered":"<p>Le marketing mobile s\u2019inscrit dans la tendance d\u2019un marketing digital pr\u00e9dominant, cibl\u00e9, instantan\u00e9 et interactif. Plusieurs startups entendent\u00a0r\u00e9volutionner\u00a0la relation entre les consommateurs et leur smartphone, \u00e0 travers des outils de fid\u00e9lisation ou des\u00a0facilit\u00e9s de paiement.\u00a0Le mobile deviant un canal de communication \u00e0 part enti\u00e8re, int\u00e9gr\u00e9 dans les strat\u00e9gies cross-canal.\u00a0Il est devenu un point de contact [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/Maddyness\/~3\/1ljewr9OWAw\/\" rel=\"dofollow\">#Mobile : D\u00e9couvrez les 8 startups fran\u00e7aises qui veulent fid\u00e9liser les clients de demain<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing mobile s\u2019inscrit dans la tendance d\u2019un marketing digital pr\u00e9dominant, cibl\u00e9, instantan\u00e9 et interactif. Plusieurs startups entendent\u00a0r\u00e9volutionner\u00a0la relation entre les consommateurs et leur smartphone, \u00e0 travers des outils de fid\u00e9lisation ou des\u00a0facilit\u00e9s de paiement.\u00a0Le mobile deviant un canal de communication \u00e0 part enti\u00e8re, int\u00e9gr\u00e9 dans les strat\u00e9gies cross-canal.\u00a0Il est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/22037"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=22037"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/22037\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=22037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=22037"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=22037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}