{"id":19196,"date":"2014-11-14T08:51:02","date_gmt":"2014-11-14T07:51:02","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/webmarketing-etes-vous-sur-de-ne-pas-perdre-de-largent-avec-lab-testing\/"},"modified":"2014-11-14T08:51:02","modified_gmt":"2014-11-14T07:51:02","slug":"webmarketing-etes-vous-sur-de-ne-pas-perdre-de-largent-avec-lab-testing","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/webmarketing-etes-vous-sur-de-ne-pas-perdre-de-largent-avec-lab-testing\/","title":{"rendered":"#WebMarketing : Etes-vous s\u00fbr de ne pas perdre de l\u2019argent avec l\u2019A\/B Testing?"},"content":{"rendered":"<p>Alors que l&#8217;A\/B testing se d\u00e9mocratise, son efficacit\u00e9 r\u00e9elle est souvent remise en question. Ces doutes sont-ils fond\u00e9s ? Comment faire pour \u00e9viter de faire des erreurs avec un outil qui demande des comp\u00e9tences techniques non n\u00e9gligeables ? Voici quelques \u00e9l\u00e9ments de r\u00e9ponse. R\u00e9cemment, au coeur de l&#8217;\u00e9cosyst\u00e8me\u00a0Marketing, la lecture de plusieurs articles remettent en\u00a0cause [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/Maddyness\/~3\/NxIK9cqhtoc\/\" rel=\"dofollow\">#WebMarketing : Etes-vous s\u00fbr de ne pas perdre de l\u2019argent avec l\u2019A\/B Testing?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors que l&#8217;A\/B testing se d\u00e9mocratise, son efficacit\u00e9 r\u00e9elle est souvent remise en question. Ces doutes sont-ils fond\u00e9s ? Comment faire pour \u00e9viter de faire des erreurs avec un outil qui demande des comp\u00e9tences techniques non n\u00e9gligeables ? Voici quelques \u00e9l\u00e9ments de r\u00e9ponse. R\u00e9cemment, au coeur de l&#8217;\u00e9cosyst\u00e8me\u00a0Marketing, la lecture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/19196"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=19196"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/19196\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=19196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=19196"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=19196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}