{"id":18195,"date":"2014-11-03T09:50:09","date_gmt":"2014-11-03T08:50:09","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/marketing-big-bang-dans-lunivers-mobile-un-canal-de-communication-a-part-entiere\/"},"modified":"2014-11-03T09:50:09","modified_gmt":"2014-11-03T08:50:09","slug":"marketing-big-bang-dans-lunivers-mobile-un-canal-de-communication-a-part-entiere","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/marketing-big-bang-dans-lunivers-mobile-un-canal-de-communication-a-part-entiere\/","title":{"rendered":"#Marketing : Big Bang dans l\u2019univers Mobile, un canal de communication \u00e0 part enti\u00e8re"},"content":{"rendered":"<p>Le marketing mobile s&#8217;inscrit dans la tendance d&#8217;un marketing digital pr\u00e9dominant, cibl\u00e9, instantan\u00e9 et interactif. Des startups comme App&#8217;s Miles, Fid me ou Payname r\u00e9volutionnent la relation entre les consommateurs et leur smartphone \u00e0 travers de la fid\u00e9lisation ou des\u00a0facilit\u00e9s de paiement.\u00a0Le mobile est \u00a0un canal de communication \u00e0 part enti\u00e8re, int\u00e9gr\u00e9 dans les strat\u00e9gies [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/Maddyness\/~3\/36-TR5SIS1M\/\" rel=\"dofollow\">#Marketing : Big Bang dans l\u2019univers Mobile, un canal de communication \u00e0 part enti\u00e8re<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing mobile s&#8217;inscrit dans la tendance d&#8217;un marketing digital pr\u00e9dominant, cibl\u00e9, instantan\u00e9 et interactif. Des startups comme App&#8217;s Miles, Fid me ou Payname r\u00e9volutionnent la relation entre les consommateurs et leur smartphone \u00e0 travers de la fid\u00e9lisation ou des\u00a0facilit\u00e9s de paiement.\u00a0Le mobile est \u00a0un canal de communication \u00e0 part [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/18195"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=18195"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/18195\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=18195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=18195"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=18195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}