{"id":16949,"date":"2014-10-22T07:54:32","date_gmt":"2014-10-22T06:54:32","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/prospective-comment-les-startups-innovantes-hackent-elles-le-secteur-du-luxe\/"},"modified":"2014-10-22T07:54:32","modified_gmt":"2014-10-22T06:54:32","slug":"prospective-comment-les-startups-innovantes-hackent-elles-le-secteur-du-luxe","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/prospective-comment-les-startups-innovantes-hackent-elles-le-secteur-du-luxe\/","title":{"rendered":"#Prospective : Comment les startups innovantes hackent-elles le secteur du luxe\u00a0?"},"content":{"rendered":"<p>De\u00a0nouveaux modes de consommation du luxe et de la mode sont en train d&#8217;\u00e9merger. Les marques bousculent leur communication\u00a0traditionnelle et renforcent leur volont\u00e9 de s\u00e9duire un public jeune, issu de la g\u00e9n\u00e9ration Y, futur porteur du pouvoir d&#8217;achat.\u00a0A leurs c\u00f4t\u00e9s, les\u00a0startups r\u00e9inventent, ou plut\u00f4t hackent ce luxe, secteur rest\u00e9 trop longtemps poussi\u00e9reux. Un article propos\u00e9 [&#8230;]<\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/Maddyness\/~3\/DTTCFFyYduk\/\" rel=\"dofollow\">#Prospective : Comment les startups innovantes hackent-elles le secteur du luxe\u00a0?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De\u00a0nouveaux modes de consommation du luxe et de la mode sont en train d&#8217;\u00e9merger. Les marques bousculent leur communication\u00a0traditionnelle et renforcent leur volont\u00e9 de s\u00e9duire un public jeune, issu de la g\u00e9n\u00e9ration Y, futur porteur du pouvoir d&#8217;achat.\u00a0A leurs c\u00f4t\u00e9s, les\u00a0startups r\u00e9inventent, ou plut\u00f4t hackent ce luxe, secteur rest\u00e9 trop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/16949"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=16949"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/16949\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=16949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=16949"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=16949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}