{"id":167367,"date":"2023-08-07T09:01:29","date_gmt":"2023-08-07T08:01:29","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/la-forme-a-privilegier\/"},"modified":"2023-08-07T09:01:29","modified_gmt":"2023-08-07T08:01:29","slug":"la-forme-a-privilegier","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/la-forme-a-privilegier\/","title":{"rendered":"La forme \u00e0 privil\u00e9gier"},"content":{"rendered":"<p>On voit g\u00e9n\u00e9ralement les causes avant les effets. Et c&#8217;est pourquoi les phrases actives sont meilleures : \u00ab\u00a0Chantal a embrass\u00e9 Greg\u00a0\u00bb est plus actif que \u00ab\u00a0Greg a \u00e9t\u00e9 embrass\u00e9 par Chantal\u00a0\u00bb Les phrases actives se d\u00e9roulent de mani\u00e8re transparente avec chaque nouveau mot. Les phrases passives se d\u00e9roulent \u00e0 l&#8217;envers, et votre cerveau a besoin [&#8230;]<\/p>\n<p>Source: <a href=\"https:\/\/www.copywriting-pratique.com\/la-forme-a-privilegier\/\" rel=\"dofollow\">La forme \u00e0 privil\u00e9gier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On voit g\u00e9n\u00e9ralement les causes avant les effets. Et c&#8217;est pourquoi les phrases actives sont meilleures : \u00ab\u00a0Chantal a embrass\u00e9 Greg\u00a0\u00bb est plus actif que \u00ab\u00a0Greg a \u00e9t\u00e9 embrass\u00e9 par Chantal\u00a0\u00bb Les phrases actives se d\u00e9roulent de mani\u00e8re transparente avec chaque nouveau mot. Les phrases passives se d\u00e9roulent \u00e0 l&#8217;envers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/167367"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=167367"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/167367\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=167367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=167367"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=167367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}