{"id":165726,"date":"2023-06-25T07:01:13","date_gmt":"2023-06-25T06:01:13","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/cette-difference-dont-on-se-fout\/"},"modified":"2023-06-25T07:01:13","modified_gmt":"2023-06-25T06:01:13","slug":"cette-difference-dont-on-se-fout","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/cette-difference-dont-on-se-fout\/","title":{"rendered":"Cette diff\u00e9rence dont on se fout\u2026"},"content":{"rendered":"<p>La \u201cdiff\u00e9rence\u201d. Voici un mot qui ne veut\u00a0rien dire\u00a0en copywriting. Et pourtant, il est employ\u00e9 bien des fois dans beaucoup de slogans publicitaires. J\u2019ai m\u00eame d\u00e9j\u00e0 d\u00fb l\u2019employer aussi avant de m\u2019apercevoir que c\u2019\u00e9tait compl\u00e8tement idiot. En effet, on emploie ce mot dans ce genre de slogan : 20 ans d\u2019exp\u00e9rience feront\u00a0toujours\u00a0la diff\u00e9rence Testez la [&#8230;]<\/p>\n<p>Source: <a href=\"https:\/\/www.copywriting-pratique.com\/cette-difference-dont-on-se-fout\/\" rel=\"dofollow\">Cette diff\u00e9rence dont on se fout\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u201cdiff\u00e9rence\u201d. Voici un mot qui ne veut\u00a0rien dire\u00a0en copywriting. Et pourtant, il est employ\u00e9 bien des fois dans beaucoup de slogans publicitaires. J\u2019ai m\u00eame d\u00e9j\u00e0 d\u00fb l\u2019employer aussi avant de m\u2019apercevoir que c\u2019\u00e9tait compl\u00e8tement idiot. En effet, on emploie ce mot dans ce genre de slogan : 20 ans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/165726"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=165726"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/165726\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=165726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=165726"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=165726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}