{"id":163521,"date":"2023-05-06T07:05:04","date_gmt":"2023-05-06T06:05:04","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/parce-que\/"},"modified":"2023-05-06T07:05:04","modified_gmt":"2023-05-06T06:05:04","slug":"parce-que","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/parce-que\/","title":{"rendered":"Parce que\u2026"},"content":{"rendered":"<p>Robert Cialdini, dans son livre \u00ab\u00a0Influence et manipulation\u00a0\u00bb, explique comment une demande peut avoir 2 fois plus de chances d&#8217;\u00eatre accept\u00e9e si on justifie la raison de la demande juste derri\u00e8re. En gros, si vous demandez \u00e0 une personne de passer devant elle en caisse d&#8217;un supermarch\u00e9, vous avez une chance sur deux de vous [&#8230;]<\/p>\n<p>Source: <a href=\"https:\/\/www.copywriting-pratique.com\/parce-que\/\" rel=\"dofollow\">Parce que\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Robert Cialdini, dans son livre \u00ab\u00a0Influence et manipulation\u00a0\u00bb, explique comment une demande peut avoir 2 fois plus de chances d&#8217;\u00eatre accept\u00e9e si on justifie la raison de la demande juste derri\u00e8re. En gros, si vous demandez \u00e0 une personne de passer devant elle en caisse d&#8217;un supermarch\u00e9, vous avez une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/163521"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=163521"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/163521\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=163521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=163521"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=163521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}