{"id":16334,"date":"2014-10-16T11:53:46","date_gmt":"2014-10-16T10:53:46","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/interview-la-strategie-digitale-de-loperation-boost-battle-run-dadidas\/"},"modified":"2014-10-16T11:53:46","modified_gmt":"2014-10-16T10:53:46","slug":"interview-la-strategie-digitale-de-loperation-boost-battle-run-dadidas","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/interview-la-strategie-digitale-de-loperation-boost-battle-run-dadidas\/","title":{"rendered":"Interview : la strat\u00e9gie digitale de l\u2019op\u00e9ration Boost Battle Run d\u2019adidas"},"content":{"rendered":"<p><img loading=\"lazy\" width=\"148\" height=\"83\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAP\/\/\/wAAACwAAAAAAQABAEACAkQBADs=\" data-lazy-src=\"http:\/\/ressources.blogdumoderateur.com\/2014\/10\/boost-republique-148x83.jpg\" class=\"attachment-related-thumb wp-post-image\" alt=\"boost-republique\" style=\"margin-bottom: 5px;clear:both\" \/><noscript><img loading=\"lazy\" width=\"148\" height=\"83\" src=\"http:\/\/ressources.blogdumoderateur.com\/2014\/10\/boost-republique-148x83.jpg\" class=\"attachment-related-thumb wp-post-image\" alt=\"boost-republique\" style=\"margin-bottom: 5px;clear:both\" \/><\/noscript><\/p>\n<p>Les marques surfent sur l&#8217;addiction de plus en plus fragrante au Running. Les deux g\u00e9ants que sont adidas et Nike organisent des op\u00e9rations digitales et IRL pour toucher cette nouvelle cible. adidas a fait le choix de f\u00e9d\u00e9rer les coureurs des diff\u00e9rents quartiers de Paris dans plusieurs \u00e9quipes engag\u00e9es dans&#8230;<\/p>\n<p>Article publi\u00e9 sur le <a rel=\"publisher\" href=\"http:\/\/www.blogdumoderateur.com\">Blog du Mod\u00e9rateur<\/a> : <a rel=\"nofollow\" href=\"http:\/\/www.blogdumoderateur.com\/interview-strategie-digitale-boost-battle-run\/\">Interview : la strat\u00e9gie digitale de l&rsquo;op\u00e9ration Boost Battle Run d&rsquo;adidas<\/a><br \/> Suivez \u00e9galement l&rsquo;actualit\u00e9 du blog sur <a href=\"https:\/\/twitter.com\/BlogModerateur\">Twitter<\/a>, <a href=\"https:\/\/plus.google.com\/+Blogdumoderateur\">Google+<\/a> et <a href=\"https:\/\/www.facebook.com\/blogdumoderateur\">Facebook<\/a><\/p>\n<p><img loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAP\/\/\/wAAACwAAAAAAQABAEACAkQBADs=\" data-lazy-src=\"http:\/\/feeds.feedburner.com\/~r\/captainjob\/~4\/FVh2xQLxAFs\" height=\"1\" width=\"1\" \/><noscript><img loading=\"lazy\" src=\"http:\/\/feeds.feedburner.com\/~r\/captainjob\/~4\/FVh2xQLxAFs\" height=\"1\" width=\"1\" \/><\/noscript><\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/captainjob\/~3\/FVh2xQLxAFs\/\" rel=\"dofollow\">Interview : la strat\u00e9gie digitale de l\u2019op\u00e9ration Boost Battle Run d\u2019adidas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques surfent sur l&#8217;addiction de plus en plus fragrante au Running. Les deux g\u00e9ants que sont adidas et Nike organisent des op\u00e9rations digitales et IRL pour toucher cette nouvelle cible. adidas a fait le choix de f\u00e9d\u00e9rer les coureurs des diff\u00e9rents quartiers de Paris dans plusieurs \u00e9quipes engag\u00e9es dans&#8230; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/16334"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=16334"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/16334\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=16334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=16334"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=16334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}