{"id":163243,"date":"2023-05-01T07:05:26","date_gmt":"2023-05-01T06:05:26","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/tellement-evident\/"},"modified":"2023-05-01T07:05:26","modified_gmt":"2023-05-01T06:05:26","slug":"tellement-evident","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/tellement-evident\/","title":{"rendered":"Tellement \u00e9vident\u2026"},"content":{"rendered":"<p>Gary Bencivenga, l&#8217;un des plus grands copywriters du monde, a d\u00e9clar\u00e9 ceci dans l&#8217;une de ses \u00ab\u00a0Marketing Bullets\u00a0\u00bb : Je n&#8217;ai jamais achet\u00e9 d&#8217;aspirine parce que je suis un homme, qui appartient \u00e0 une corporation, \u00e0 une zone g\u00e9ographique pr\u00e9cise ou parce que je veux entrer en relation avec mon pharmacien. J&#8217;ach\u00e8te de l&#8217;aspirine parce [&#8230;]<\/p>\n<p>Source: <a href=\"https:\/\/www.copywriting-pratique.com\/tellement-evident\/\" rel=\"dofollow\">Tellement \u00e9vident\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gary Bencivenga, l&#8217;un des plus grands copywriters du monde, a d\u00e9clar\u00e9 ceci dans l&#8217;une de ses \u00ab\u00a0Marketing Bullets\u00a0\u00bb : Je n&#8217;ai jamais achet\u00e9 d&#8217;aspirine parce que je suis un homme, qui appartient \u00e0 une corporation, \u00e0 une zone g\u00e9ographique pr\u00e9cise ou parce que je veux entrer en relation avec mon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/163243"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=163243"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/163243\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=163243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=163243"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=163243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}