{"id":15611,"date":"2014-10-09T09:49:26","date_gmt":"2014-10-09T08:49:26","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/la-publicite-arrive-sur-snapchat\/"},"modified":"2014-10-09T09:49:26","modified_gmt":"2014-10-09T08:49:26","slug":"la-publicite-arrive-sur-snapchat","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/la-publicite-arrive-sur-snapchat\/","title":{"rendered":"La publicit\u00e9 arrive sur Snapchat"},"content":{"rendered":"<p><img loading=\"lazy\" width=\"148\" height=\"83\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAP\/\/\/wAAACwAAAAAAQABAEACAkQBADs=\" data-lazy-src=\"http:\/\/ressources.blogdumoderateur.com\/2014\/10\/worldleaks-snapchat-countdown-148x83.gif\" class=\"attachment-related-thumb wp-post-image\" alt=\"worldleaks-snapchat-countdown\" style=\"margin-bottom: 5px;clear:both\" \/><noscript><img loading=\"lazy\" width=\"148\" height=\"83\" src=\"http:\/\/ressources.blogdumoderateur.com\/2014\/10\/worldleaks-snapchat-countdown-148x83.gif\" class=\"attachment-related-thumb wp-post-image\" alt=\"worldleaks-snapchat-countdown\" style=\"margin-bottom: 5px;clear:both\" \/><\/noscript><\/p>\n<p>C&#8217;est presque une tradition : une application est d&#8217;abord propos\u00e9e gratuitement, sans publicit\u00e9, mais d\u00e8s qu&#8217;elle cartonne, de la publicit\u00e9 est progressivement incluse pour r\u00e9colter plus de b\u00e9n\u00e9fices. C\u00f4t\u00e9 utilisateur, c&#8217;est dommage ; mais c\u00f4t\u00e9 entreprise, il serait tout aussi dommage de ne pas mon\u00e9tiser\u00a0cette audience. Il fallait donc s&#8217;y&#8230;<\/p>\n<p>Article publi\u00e9 sur le <a rel=\"publisher\" href=\"http:\/\/www.blogdumoderateur.com\">Blog du Mod\u00e9rateur<\/a> : <a rel=\"nofollow\" href=\"http:\/\/www.blogdumoderateur.com\/publicite-snapchat\/\">La publicit\u00e9 arrive sur Snapchat<\/a><br \/> Suivez \u00e9galement l&rsquo;actualit\u00e9 du blog sur <a href=\"https:\/\/twitter.com\/BlogModerateur\">Twitter<\/a>, <a href=\"https:\/\/plus.google.com\/+Blogdumoderateur\">Google+<\/a> et <a href=\"https:\/\/www.facebook.com\/blogdumoderateur\">Facebook<\/a><\/p>\n<p><img loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAP\/\/\/wAAACwAAAAAAQABAEACAkQBADs=\" data-lazy-src=\"http:\/\/feeds.feedburner.com\/~r\/captainjob\/~4\/rWLnxvwol1k\" height=\"1\" width=\"1\" \/><noscript><img loading=\"lazy\" src=\"http:\/\/feeds.feedburner.com\/~r\/captainjob\/~4\/rWLnxvwol1k\" height=\"1\" width=\"1\" \/><\/noscript><\/p>\n<p>Source: <a href=\"http:\/\/feedproxy.google.com\/~r\/captainjob\/~3\/rWLnxvwol1k\/\" rel=\"dofollow\">La publicit\u00e9 arrive sur Snapchat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&#8217;est presque une tradition : une application est d&#8217;abord propos\u00e9e gratuitement, sans publicit\u00e9, mais d\u00e8s qu&#8217;elle cartonne, de la publicit\u00e9 est progressivement incluse pour r\u00e9colter plus de b\u00e9n\u00e9fices. C\u00f4t\u00e9 utilisateur, c&#8217;est dommage ; mais c\u00f4t\u00e9 entreprise, il serait tout aussi dommage de ne pas mon\u00e9tiser\u00a0cette audience. Il fallait donc s&#8217;y&#8230; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/15611"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=15611"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/15611\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=15611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=15611"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=15611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}