{"id":154056,"date":"2022-08-19T13:59:19","date_gmt":"2022-08-19T12:59:19","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/le-secret-des-cta-call-to-action\/"},"modified":"2022-08-19T13:59:19","modified_gmt":"2022-08-19T12:59:19","slug":"le-secret-des-cta-call-to-action","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/le-secret-des-cta-call-to-action\/","title":{"rendered":"Le secret des CTA (Call To Action)"},"content":{"rendered":"<p>Un efficient Call to action ou appel \u00e0 l&#8217;action, devrait faire partie de toute d\u00e9marche en ligne par laquelle une r\u00e9ponse de l&#8217;utilisateur est demand\u00e9e. C&#8217;est un \u00e9l\u00e9ment-cl\u00e9 qui nous aide \u00e0 g\u00e9n\u00e9rer des registres et des prospects. Il est donc important de savoir comment l&#8217;inclure dans nos e-mails, landing pages, etc. N\u00e9anmoins, m\u00eame si nous savons que le contenu est roi, nous ne devons jamais perdre de vue les objectifs. Objectif du CTA Lorsque vous avez du contenu et lorsque vous \u00eates, gr\u00e2ce \u00e0 lui, en mesure d&#8217;attirer et de fid\u00e9liser certains utilisateurs, il est temps de les orienter [&#8230;]<br \/><strong>Lire la suite\u00a0:<\/strong> <a href=\"https:\/\/jeremy-allard.com\/le-secret-des-cta-call-to-action.html\">Le secret des CTA (Call To Action)<\/a><\/p>\n<p>Source: <a href=\"https:\/\/jeremy-allard.com\/le-secret-des-cta-call-to-action.html\" rel=\"dofollow\">Le secret des CTA (Call To Action)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un efficient Call to action ou appel \u00e0 l&#8217;action, devrait faire partie de toute d\u00e9marche en ligne par laquelle une r\u00e9ponse de l&#8217;utilisateur est demand\u00e9e. C&#8217;est un \u00e9l\u00e9ment-cl\u00e9 qui nous aide \u00e0 g\u00e9n\u00e9rer des registres et des prospects. Il est donc important de savoir comment l&#8217;inclure dans nos e-mails, landing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/154056"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=154056"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/154056\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=154056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=154056"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=154056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}