{"id":148627,"date":"2022-02-15T17:06:27","date_gmt":"2022-02-15T16:06:27","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/call-to-action-pourquoi-lutiliser-et-comment\/"},"modified":"2022-02-15T17:06:27","modified_gmt":"2022-02-15T16:06:27","slug":"call-to-action-pourquoi-lutiliser-et-comment","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/call-to-action-pourquoi-lutiliser-et-comment\/","title":{"rendered":"Call-To-Action : Pourquoi l\u2019utiliser et comment"},"content":{"rendered":"<p>S&#8217;il y a bien un \u00e9l\u00e9ment capable de transformer vos campagnes de conversion en&#160;&#160;marketing digital, c&#8217;est bien le&#160;CTA (call to action ou appel \u00e0 l&#8217;action en Fran\u00e7ais).&#160;Derri\u00e8re ce bouton apparemment simple, il y a beaucoup de reflexions pour amener les utilisateurs \u00e0 \u00ab\u00a0cliquer\u00a0\u00bb et \u00e0 rester avec vous.&#160;Nous allons d\u00e9couvrir&#160;quels sont les secrets d&#8217;un bon [&#8230;]<\/p>\n<p>The post <a href=\"https:\/\/jeremy-allard.com\/call-to-action.html\">Call-To-Action : Pourquoi l\u2019utiliser et comment<\/a> first appeared on <a href=\"https:\/\/jeremy-allard.com\">J\u00e9r\u00e9my Allard<\/a>.<\/p>\n<p>Source: <a href=\"https:\/\/jeremy-allard.com\/call-to-action.html\" rel=\"dofollow\">Call-To-Action : Pourquoi l\u2019utiliser et comment<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S&#8217;il y a bien un \u00e9l\u00e9ment capable de transformer vos campagnes de conversion en&#160;&#160;marketing digital, c&#8217;est bien le&#160;CTA (call to action ou appel \u00e0 l&#8217;action en Fran\u00e7ais).&#160;Derri\u00e8re ce bouton apparemment simple, il y a beaucoup de reflexions pour amener les utilisateurs \u00e0 \u00ab\u00a0cliquer\u00a0\u00bb et \u00e0 rester avec vous.&#160;Nous allons d\u00e9couvrir&#160;quels [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/148627"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=148627"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/148627\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=148627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=148627"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=148627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}