{"id":13895,"date":"2014-09-22T14:51:58","date_gmt":"2014-09-22T13:51:58","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/le-web-social-ce-nest-pas-magique-2\/"},"modified":"2014-09-22T14:51:58","modified_gmt":"2014-09-22T13:51:58","slug":"le-web-social-ce-nest-pas-magique-2","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/le-web-social-ce-nest-pas-magique-2\/","title":{"rendered":"Le web social ce n&rsquo;est pas magique."},"content":{"rendered":"<p>Les outils ne cr\u00e9ent pas la relation, VOUS cr\u00e9ez cette relation. J&rsquo;ai une forte propension \u00e0 croire que tout le fatras d&rsquo;outils disponibles pour communiquer sur le web est une v\u00e9ritable chance pour les entreprises d&rsquo;am\u00e9liorer leur visibilit\u00e9 et leur relation avec leurs prospects et leurs clients. Mais ces outils (blog, r\u00e9seaux sociaux, applications&#8230;) ne [&#8230;]<\/p>\n<p>Un article du : <a href=\"http:\/\/blog.axe-net.fr\">Blog Axe-Net<\/a><\/p>\n<p><a href=\"http:\/\/blog.axe-net.fr\/le-web-social-ce-nest-pas-magique\/\">Le web social ce n&rsquo;est pas magique.<\/a><\/p>\n<p>Source: <a href=\"http:\/\/blog.axe-net.fr\/le-web-social-ce-nest-pas-magique\/\" rel=\"dofollow\">Le web social ce n&rsquo;est pas magique.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les outils ne cr\u00e9ent pas la relation, VOUS cr\u00e9ez cette relation. J&rsquo;ai une forte propension \u00e0 croire que tout le fatras d&rsquo;outils disponibles pour communiquer sur le web est une v\u00e9ritable chance pour les entreprises d&rsquo;am\u00e9liorer leur visibilit\u00e9 et leur relation avec leurs prospects et leurs clients. Mais ces outils [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/13895"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=13895"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/13895\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=13895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=13895"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=13895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}