{"id":108003,"date":"2019-05-15T14:00:55","date_gmt":"2019-05-15T13:00:55","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/kolsquare-annonce-le-rachat-dekkla\/"},"modified":"2019-05-15T14:00:55","modified_gmt":"2019-05-15T13:00:55","slug":"kolsquare-annonce-le-rachat-dekkla","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/kolsquare-annonce-le-rachat-dekkla\/","title":{"rendered":"Kolsquare annonce le rachat d\u2019Ekkla"},"content":{"rendered":"<p><img loading=\"lazy\" width=\"300\" height=\"114\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAP\/\/\/wAAACwAAAAAAQABAEACAkQBADs=\" data-lazy-src=\"http:\/\/www.jaimelesstartups.fr\/wp-content\/uploads\/2019\/05\/Logo-Basse-def-300x114.png\" class=\"attachment-medium size-medium\" alt=\"Logo de la startup CHLO\u00c9 BENCIVENGO\" \/><noscript><img loading=\"lazy\" width=\"300\" height=\"114\" src=\"http:\/\/www.jaimelesstartups.fr\/wp-content\/uploads\/2019\/05\/Logo-Basse-def-300x114.png\" class=\"attachment-medium size-medium\" alt=\"Logo de la startup CHLO\u00c9 BENCIVENGO\" \/><\/noscript>Kolsquare (by Brand and Celebrities), plateforme permettant aux professionnels du marketing et de la communication d\u2019optimiser leurs campagnes d\u2019Influence Marketing de A \u00e0 Z, annonce l\u2019acquisition d\u2019Ekkla, solution technologique facilitant les contrats entre influenceurs et marques. Ce rachat consolide l\u2019offre de Kolsquare en tant que leader du march\u00e9 de l\u2019Influence en France et constitue un pas de plus vers la professionnalisation, la transparence et l\u2019efficacit\u00e9 des partenariats dans ce secteur en hypercroissance. Encore trop fragment\u00e9, le march\u00e9 de l\u2019Influence Marketing entre dans une phase de structuration en 2019. Il s\u2019agit d&#8217;un enjeu essentiel tant pour les marques et agences que pour les influenceurs et leurs communaut\u00e9s, qui ont tout int\u00e9r\u00eat \u00e0 voir le march\u00e9 entrer dans une phase de maturit\u00e9. En effet, les marques souhaitent aujourd\u2019hui toucher leurs cibles avec des partenariats pertinents vis-\u00e0-vis des consommateurs. Quant aux influenceurs, ils souhaitent que leur m\u00e9tier soit valoris\u00e9 et cela passe aussi [&#8230;]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"http:\/\/www.jaimelesstartups.fr\/news\/kolsquare-annonce-le-rachat-dekkla\/\">Kolsquare annonce le rachat d&#8217;Ekkla<\/a> appeared first on <a rel=\"nofollow\" href=\"http:\/\/www.jaimelesstartups.fr\">J&#039;aime les startups<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.jaimelesstartups.fr\/news\/kolsquare-annonce-le-rachat-dekkla\/?utm_source=flipboard&amp;utm_medium=flipboard_rss&amp;utm_campaign=j%26%23039%3Baime+les+startups\" rel=\"dofollow\">Kolsquare annonce le rachat d\u2019Ekkla<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kolsquare (by Brand and Celebrities), plateforme permettant aux professionnels du marketing et de la communication d\u2019optimiser leurs campagnes d\u2019Influence Marketing de A \u00e0 Z, annonce l\u2019acquisition d\u2019Ekkla, solution technologique facilitant les contrats entre influenceurs et marques. Ce rachat consolide l\u2019offre de Kolsquare en tant que leader du march\u00e9 de l\u2019Influence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/108003"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=108003"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/108003\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=108003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=108003"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=108003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}