{"id":103332,"date":"2019-02-26T16:00:27","date_gmt":"2019-02-26T15:00:27","guid":{"rendered":"http:\/\/www.tranches-de-marketing.com\/veille\/emma\/"},"modified":"2019-02-26T16:00:27","modified_gmt":"2019-02-26T15:00:27","slug":"emma","status":"publish","type":"post","link":"http:\/\/www.tranches-de-marketing.com\/veille\/emma\/","title":{"rendered":"EMMA"},"content":{"rendered":"<p><img loading=\"lazy\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAP\/\/\/wAAACwAAAAAAQABAEACAkQBADs=\" data-lazy-src=\"http:\/\/www.jaimelesstartups.fr\/wp-content\/uploads\/2019\/02\/EMMA_MATELASAMBIANCE_2019-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"Logo de la startup EMMA\" \/><noscript><img loading=\"lazy\" width=\"300\" height=\"200\" src=\"http:\/\/www.jaimelesstartups.fr\/wp-content\/uploads\/2019\/02\/EMMA_MATELASAMBIANCE_2019-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"Logo de la startup EMMA\" \/><\/noscript>Arriv\u00e9e sur le march\u00e9 fran\u00e7ais au second semestre 2017, Emma est devenue aujourd\u2019hui la marque leader des matelas en ligne. Avec un chiffre d\u2019affaires s\u2019\u00e9levant \u00e0 plus de 25 millions d\u2019euros en 2018, l\u2019entreprise repr\u00e9sente \u00e0 elle seule un quart du march\u00e9 fran\u00e7ais estim\u00e9 \u00e0 100 millions d\u2019euros. Un d\u00e9veloppement fulgurant qui opte pour le multicanal avec une pr\u00e9sence dans des points de vente physiques. Emma est n\u00e9e d\u2019une id\u00e9e simple : rendre accessible aux consommateurs l\u2019achat de leur matelas en leur offrant des produits de la plus haute qualit\u00e9 qui r\u00e9pondent \u00e0 leurs attentes. La strat\u00e9gie d\u00e9velopp\u00e9e par l\u2019entreprise a s\u00e9duit les consommateurs, puisque Emma est devenue la marque de matelas la plus recherch\u00e9e sur internet. Ce succ\u00e8s en ligne se traduit \u00e9galement en chiffres : en 2018, ce sont plus de 60 000 matelas vendus en France pour un chiffre d\u2019affaires de 25 millions d\u2019euros (+ 598 % [&#8230;]<\/p>\n<p>The post <a rel=\"nofollow\" href=\"http:\/\/www.jaimelesstartups.fr\/news\/emma-startup-matelas\/\">EMMA<\/a> appeared first on <a rel=\"nofollow\" href=\"http:\/\/www.jaimelesstartups.fr\">J&#039;aime les startups<\/a>.<\/p>\n<p>Source: <a href=\"http:\/\/www.jaimelesstartups.fr\/news\/emma-startup-matelas\/?utm_source=flipboard&amp;utm_medium=flipboard_rss&amp;utm_campaign=j%26%23039%3Baime+les+startups\" rel=\"dofollow\">EMMA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arriv\u00e9e sur le march\u00e9 fran\u00e7ais au second semestre 2017, Emma est devenue aujourd\u2019hui la marque leader des matelas en ligne. Avec un chiffre d\u2019affaires s\u2019\u00e9levant \u00e0 plus de 25 millions d\u2019euros en 2018, l\u2019entreprise repr\u00e9sente \u00e0 elle seule un quart du march\u00e9 fran\u00e7ais estim\u00e9 \u00e0 100 millions d\u2019euros. Un d\u00e9veloppement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/103332"}],"collection":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/comments?post=103332"}],"version-history":[{"count":0,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/posts\/103332\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/media?parent=103332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/categories?post=103332"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tranches-de-marketing.com\/veille\/wp-json\/wp\/v2\/tags?post=103332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}